Will Adobe Flash Rebound Recent Criticism?
The biggest hoopla of late in the programming and computer world is the recent criticism Adobe Flash has taken from the likes of Apple and Microsoft. The debate began when Apple announced that Flash would be officially shunned from the iPad and iPhone. Like most Apple announcements, this message was met with instant approval from the cult following Apple community. Steve Jobs, being the audacious leader he is, then decided to back up this directive with a letter posted on Apple’s website describing his thoughts on flash (if you haven’t read it yet click here).
Days later, Microsoft (never wanting to be left in the dust), came out firing in a similar manner stating that Flash does indeed have flaws including “reliability, security, and performance”. I’m no expert, but if software is lacking reliability, security, and performance, that gives me no motivation to want to continue use. Mainly, both Apple and Microsoft believe that Flash is a relic of the past and the computing world as we know it will usher in the era of HTML5, the newest in protocol standards.
The future of computers is in the mobile industry. That is where trends currently lie, and that is where trends will continue in the future. Success in mobile computing will be highly dependent on two factors: performance and speed (speed being the critical piece to the puzzle). With Apple months away from introducing its new iPhone, and HTC in the inauguration period of its blazing fast Droid Incredible, its clear to see that speed is at the forefront of the mobile revolution.
I know little about programming, but I do have common sense. For years I have hated Flash. Flash often takes a long time to load, and many times is lacking functionality. Even from a fairly fast connection, I could be sitting in front of the screen for minutes watching the page go from 0% to 75%, and seeing nothing in return. I don’t want that wait on a desktop device, so why would I want it on my mobile device? Couple that with the inherent lack of performance and improvement Flash has shown on mobile platforms after the past several years, and what you have is a programming fossil.
Adobe has responded to commentary stating that it will soon release improved Flash players that should sufficiently function on mobile devices, including Flash player 10.1 for Google’s Android system. Will this be enough to keep the brand moving? The answer is no.
For years Apple and Adobe have gone together like peanut butter and jelly. Apple basically propelled the Adobe name to where it is today, and it is only of late that users can get a similar experience using Adobe products on a PC as they would on a Mac. If both computer giants of Apple and Microsoft are working towards phasing out Flash, it has little chance for survival, regardless of its future intentions. Adobe needs to hit a homer, and I mean a Hank Aaron 500ft bomb, with its newest Flash products to stand even a chance.
When Steve Jobs speaks, people listen, and they listen because he is almost always right. If Jobs is proclaiming the end of Flash, Adobe needs to have something nuclear up their sleeve, or else resort to other means. It is not always easy leaving the game when your on top, but sometimes that’s what makes a real winner.