Context is King

I stumbled across this promoted tweet today.

Maybe it’s just me, but my favorite thing about fall has nothing to do with nicely designed faucet fixtures. I don’t know who thought this one up, but I just don’t get it. Granted, Moen probably isn’t the most exciting company, but they can do better than a generic fill in the blank. A witty one liner. A discount on your next kitchen remodeling purchase. Either of those would have been fine. This one has me a bit baffled.

Context is king, and autumn just doesn’t seem to be the right fit for Moen. However, I did visit the Moen website in order to write this post, and was intrigued by the interactive build-your-own room feature. I’m also sharing this with all of you. Maybe Moen is winning after all?

Beat by a bathroom appliance once again. This just isn’t my day.

06. October 2011 by Alex Trevisan
Categories: Advertising, Social Media | Tags: , | Leave a comment

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