Billboards Going Viral…Literally

The cheesy headline was absolutely necessary here. Too easy.

Previews for Contagion, the infectious-disease spreading thriller film, have been all over lately. To help promote the movie’s debut, Warner Brothers Canada created a billboard made up of live bacteria.

In order to make this happen, a team of microbiologists and immunologists inoculated two petri dishes with live bacteria. Less than a day later, this bacteria grew to spell out “contagion” within the glass encasing. The public was invited to watch this work of science unfold, and the first 50 people to arrive received movie passes and other swag.

This is an awesome idea and definitely brings the movie experience outdoors while providing some added anticipation. Taking things one step further, someone could break the case, spreading an infectious disease throughout the public. It’s like you are living out the movie!

Just kidding. Don’t do that. Eat your vitamin C and wash your hands people.

Thanks to the Brand Flakes For Breakfast crew for spotting this one.

09. September 2011 by Alex Trevisan
Categories: Advertising, Outdoor, Video/Film/TV | Tags: , , , | Leave a comment

Leave a Reply

Required fields are marked *