Erase Billboards with Augmented Reality

Ever walk past a billboard or OOH ad that really grinds your gears? Personally, I don’t get too worked up over outdoor advertising in most situations, but there is hope yet for those who do. PublicAdCampaign and The Heavy Projects have partnered together with an augmented reality campaign to erase ugly billboards.

The pair created a feature using augmented reality browser Junaio that washes away unfavorable outdoor ads. When viewing a billboard through the browser on your iPad or iPhone, the image present is replaced with artwork from several indie artists.

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

The feature is currently in beta mode with a limited number of sites around NYC available for use. The end goal for the campaign is to gather enough artwork to be able to cover every piece of unsightly propaganda in the city.

Public Ad Campaign is an activist group that advocates against advertising in the public environment, so this campaign is a good fit for them. I applaud them for utilizing an upcoming technology to spread their cause. Attempting to wipe away outdoor ads in America’s advertising capital city is a whole other battle. Bless their souls. Someone needs to bring these guys to Hilton Head, where zoning laws for outdoor ads are stricter than that second grade teacher that made you read an entire chapter every night. I feel like stress levels would be greatly decreased, and this would be a much better situation for everybody. Can’t we all just get along?

02. August 2011 by Alex Trevisan
Categories: Advertising, Interactive, Mobile | Tags: , , , , | Leave a comment

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