How I Won A BlackBerry PlayBook

I’m a big fan of social media based contests. They are a phenomenal way to promote your brand, spread your message, and recruit new fans. The statistics surrounding the power of social media contests don’t lie either: Forrester reports that brands that offer contests in social media have twice as many fans and followers than those who don’t. That can be a major advantage to a company. I believe in social media based contests so much that I started a company around them.

I am constantly on the look out for companies that put their own unique spin on these contests. A while back I stumbled upon BlackBerry’s #PlayBookHaiku contest on Twitter. The premise of the contest was fun yet simple. Fans were asked to submit a haiku about either BlackBerry or the PlayBook on Twitter including the hashtag #PlayBookHaiku. Each fan was allowed to submit up to 10 entries. At the end of the promotion, BlackBerry would select their 10 favorite haikus, and each author would be awarded a PlayBook.

Before I get into the specifics, I’ll give you a little background about myself. Senior year of high school I took a creative writing class. In class each day we were allowed to do whatever we liked, as long as it dealt with creative writing in some way. I decided I wanted to learn how to write haikus. Every class period that semester I sat down and wrote 10-20 haikus. Still not sure why I decided to do this, but everything happens for a reason so…

Flash forward to a few months ago. After seeing the #PlayBookHaiku contest announced on Twitter, I decided to throw my hat in the ring. Being confident in my first haiku iteration, I opted to submit one haiku instead of the optional ten. See below:

Outside the Windows
The Apple hangs from the tree
Rather pick a delicious BlackBerry

Turns out that haiku was the golden ticket as I was selected as a winner and entitled to a brand new PlayBook. Soon after the contest ended I received my PlayBook in the mail and was on my way to Canadian tablet bliss.

#PlayBookHaiku is one of several promotions that RIM is putting on in an effort to increase awareness and generate hype around the PlayBook. I think this Twitter contest certainly helped their caused. From what I could see on my end, BlackBerry had many entries in the contest and garnered buzz across the Internet. It got people talking and sharing and also led to 10 extremely happy PlayBook owners. I’d say that is a winning Play in my Book (sorry, I’ll stop now).

Since then I have been enjoying my PlayBook. I’m very impressed with the speed of the tablet, a feature which I believe is unmatched by competitors. The front and rear facing cameras are a nice touch and I’m glad to see that BlackBerry included that functionality in their first version of the PlayBook. The App World is lacking compared to Apple’s App Store, but BlackBerry’s App World seems to be growing everyday and will only get better in time.

One of the best uses I believe the PlayBook is suited for (which I doubt was BlackBerry’s intention) is gaming. The tablet comes preloaded with Need For Speed Undercover and displays it beautifully. The PlayBook is the perfect size for gaming and fits in your hands naturally, unlike other larger tablets. Even though this may not be BlackBerry’s main market, I think they could pick up steam in the tablet category by going after the gaming community.

Be on the lookout for a post pertaining to #PlayBookHaiku on BlackBerry’s blog in the near future.

26. May 2011 by Alex Trevisan
Categories: Advertising, Social Media, Technology | Tags: , , , , , , | Leave a comment

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