iPad: So Far in Just a Year

It was just one year ago that the iPad was introduced to the world in April of 2010. Upon initial launch, the iPad was met with some fan criticism. Would it sell? What could it do that a smartphone couldn’t? Would it be a replacement for a laptop or compliment it?

I’ll admit that I was a bit skeptical of the iPad in the beginning as well. Much of this was due to Apple’s introduction of the product. The original iPad commercial didn’t really showcase anything that unique to me. It looked like it was just a larger iPod. All the features in the commercial could be done on other handheld devices to some degree. If you need a refresher, you can watch the spot below.

One year later, and there is little doubt in the success of the iPad. In 2010 alone, Apple sold close to 15 million devices, completely blowing analyst’s predictions out of the water. I even wrote a post a while back questioning whether the market for tablets would currently exist if it wasn’t for the iPad.

Not too long ago, Apple released its second generation of the iPad. This came at a time when many rivals were (and are) still struggling to have their tablets catch on in the market. Yesterday, Apple published its iPad 2 commercial to YouTube.

The iPad 2 commercial is what critics were looking for in the beginning, and soon after they certainly got it. What intrigues me so much about this commercial is just how far the iPad has come in a year. Let’s compare both commercials. The original iPad spot did not provide much that was new to the world at the time (in terms of software). On the contrary, the iPad 2 commercial offers many uses for the device that have propelled the iPad to such great heights; a virtual music studio, an ultrasound viewer, a financial analysis app, a digital textbook, and an interactive children’s book.

A good portion of the iPad’s success should be contributed to third-parties. Apple provided the hardware, but these are the companies that are coming up with groundbreaking uses for the device. I’m sure there are people out there that purchased the iPad just so they can play Angry Birds on a 9.7in screen. It’s a win for Apple, a win for iOS developers, and a win for the consumer.

The commercial concludes with the narrator stating, “if you ask us, we’d say it is just getting started”. I don’t doubt that. I am sure that there is much in store for Apple, and for the road of technology in general.

Roads? Where we are going, we don’t need roads.

04. May 2011 by Alex Trevisan
Categories: Advertising, Mobile, Technology | Tags: , , , | Leave a comment

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