Life of a Twitterholic
One of my favorite people to follow on Twitter is CNBC Sports Business Reporter Darren Rovell. Darren tweets daily about the economic aspects of the world of sports, the best food stadiums have to offer, advertising within the athletic realm, as well as other engaging topics. As a sports reporter, Darren harnessed the power of Twitter years ago and has used it to help build his personal brand while boosting CNBC’s presence in the process. In the content world, we would say that Darren “gets it”.
Earlier this morning, Darren published a blog post titled “What My Tweetless Week Says About Society & Social Media“. The post recapped a six day break from Twitter that Darren voluntarily took. He admitted how tough his dark period had been, a statement anyone invested either professionally and/or personally in the social media world can likely attest to.
I agree with Darren’s overall message. I would also feel like I was letting people down if I took a Twitter hiatus (Granted I doubt many others would care too much. One day, right?). I get disappointed when I think of a good tweet in the shower and forget what is was by the time I can get to my phone. I prefer the term “dedicated” to “addiction”, but I guess that just furthers the point.
Darren’s post brings up some good points to be tied into advertising. The following paragraphs stuck out to me the most:
Unlike a standard rehab, I knew I couldn’t, nor should I, leave Twitter permanently. It has made me a better reporter and has expanded my reach. But I needed to hit the reset button. I needed to train myself to stay away.So how did I do?
Not too well.
You see, I quickly realized that I had trained my brain to be a brain on Twitter. Everywhere I looked was a possible Twitpic I could have passed on to my followers.
Social media has changed the way we communicate and respond to information, not just online but offline as well. Here in the content department, we are advocates of the importance of tailoring your offline advertising efforts and conversations to better leverage social media. As a society we are learning to think in terms of social media, especially the younger generations. Those genius and witty ideas are often only good as the 140 characters they fit into.
This is why it is important to keep social media in mind regardless of the type of campaign you are doing. Your OOH endeavor may not necessarily be social media based, but how consumers react and respond to it will likely have a social component. This is generally one of the harder ideas to get through to someone with minimal experience in social media. Like other game-changing ideas, social media started off as a few pieces of technology, but has since developed into a mindset.
Social media extends well beyond the boundaries of Facebook, Twitter, and YouTube. Dare I make a connection to politics, but social media is like politics in the sense that whether or not you care, it is still going to effect you.
This is the part of the post where I conclude with a cheesy saying like “social media is changing the world one status update at a time”. Well, don’t look now but it kind of is.