The NFL and Visa Tweet the Super Bowl
Sports have always been an excellent outlet to utilize social media. Much of the appeal that lies within sports is centered around conversation. We don’t just watch sports, we talk about them. We analyze every piece of information that can possibly be analyzed. We debate things that aren’t even worth being debated for the sake of argument. Sports are largely conversational.
Social media is also inherently conversational, so the two make for a perfect pair. The NFL and Visa realize this and have partnered to form a Super Bowl Twitter aggregator.
The site pulls mentions related to the big game into a cool looking interface. The home screen displays three tabs: one for NFL player’s tweets, one for NFL media, and another for NFL personnel.
A secondary tab pulls you into the ‘Steelers vs Packers’ window where you can see day-by-day results of which team is receiving the most mentions on Twitter. Right underneath you are able to select specific players on each of the Super Bowl bound teams to tweet at through the site’s interface. Below that is a live stream of mentions for each team.
A third ‘Map’ tab has a visual of the US along with who each state appears to be rooting for based on Twitter mentions and trending topics.
I love this use of Twitter for the Super Bowl and will honestly hate to see it be taken down after game day. I think this could be a valuable resource to have throughout the NFL season and not just as a standing promotion. I follow many NFL players and personnel through my personal Twitter (@A_Trev if you are dying to have some of this everyday), but would like the ability to see what many more are saying without having them clog up my timeline. MLB has for the most part been the leader in social when compared to the other major professional sports leagues, but this site helps put the NFL right up there with them.
Throughout the next couple years, expect more sports leagues and teams to tie heavily into social media. Sports get social media, and for a fan of both this is a beautiful matrimony.