Category Archives for Commercials

VW Original Parts

I love these humorous commercials from VW in Brazil. That is all.

28. June 2011 by Alex Trevisan
Categories: Advertising, Commercials | Tags: , , , , , | Leave a comment

Heineken Passes on Gimmicks

The beverage industry is ripe with gimmicks these days. From cans that tell you when your beer is cold to liquor bottles that have a shot glass for a top, each brand is trying their best to differentiate from the … Continue reading

31. May 2011 by Alex Trevisan
Categories: Advertising, Commercials | Tags: , , , | Leave a comment

If You Are Going To Copy, At Least Be Better

One of the biggest sins in advertising is copying another agency’s campaign idea, when your mimic falls flat. The recent Old Spice campaign was successful for a reason. It was fresh, funny, and original. However, when you land on something … Continue reading

30. April 2011 by Alex Trevisan
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NBA “Amazing Is” Campaign Comes to a Close

Much like each individual professional sports team is a business, the leagues in which they compete in are companies in themselves.  The purpose of marketing a sports league is to increase viewership as well as generate buzz and interest for … Continue reading

27. May 2010 by Alex Trevisan
Categories: Advertising, Commercials, Sports | Tags: , , , , | 1 comment

Mike’s Hard Lemonade for the Guys?

<iframe title=”Adstorical video player” type=”text/html” width=”640″ height=”480″ src=”http://www.adstorical.com/embed/259/” frameborder=”0″ allowFullScreen></iframe> We have all witnessed this in some form or another.  You are at a restaurant or the bar with a few of your guy friends.  Everyone orders the first round … Continue reading

14. May 2010 by Alex Trevisan
Categories: Advertising, Commercials | Tags: , , , | Leave a comment

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