Category Archives for Mobile

Erase Billboards with Augmented Reality

Ever walk past a billboard or OOH ad that really grinds your gears? Personally, I don’t get too worked up over outdoor advertising in most situations, but there is hope yet for those who do. PublicAdCampaign and The Heavy Projects … Continue reading

02. August 2011 by Alex Trevisan
Categories: Advertising, Interactive, Mobile | Tags: , , , , | Leave a comment

iPad: So Far in Just a Year

It was just one year ago that the iPad was introduced to the world in April of 2010. Upon initial launch, the iPad was met with some fan criticism. Would it sell? What could it do that a smartphone couldn’t? … Continue reading

04. May 2011 by Alex Trevisan
Categories: Advertising, Mobile, Technology | Tags: , , , | Leave a comment

Watching Baseball Gets Social With GameSlam

Today marks one of the best days of the year: Major League Baseball Opening Day. I love baseball, but I realize there are many who do not. Statistics show MLB interest is on the decline. This is largely due to … Continue reading

05. April 2011 by Alex Trevisan
Categories: Interactive, Mobile, Social Media, Sports | Tags: , , , | Leave a comment

Red Bull Augmented Racing

  Sometimes I feel like I could write a blog just about all the awesome things that Red Bull is doing around the world. The brand is one of my favorites and for good reason (little of which has to … Continue reading

09. March 2011 by Alex Trevisan
Categories: Interactive, Mobile, Sports | Tags: , , | Leave a comment

Will iPad’s Magazine Subscription Model Work?

Digital sales have worked for e-books, but will they work for magazines? The question shouldn’t be “How can I mimic what worked in print digitally?” but rather “How can I adjust what has worked digitally to my previously print-based content?”. Continue reading

14. January 2011 by Alex Trevisan
Categories: Mobile, Social Media | Tags: , | Leave a comment

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