Category Archives for Deep Thoughts

The Power of the T-Shirt

T-shirts have been a celebrated form of marketing for as long as I can remember. I have always been fascinated how certain brand’s entire identity can be centered around a comfy cotton tee. Before we get into all that, let’s … Continue reading

06. April 2011 by Alex Trevisan
Categories: Advertising, Deep Thoughts | Tags: , , | Leave a comment

If You Talk a Big Game, You Better Back it Up

Social media stunts can often be a promotional piece to gain exposure for your brand and increase awareness. However, these aren’t immune to backfire (and exposure as a “stunt”). A few days ago Oreo announced that it would be attempting … Continue reading

16. February 2011 by Alex Trevisan
Categories: Deep Thoughts, Social Media | Tags: , , , | Leave a comment

Technology: It’s OK to say ‘No Thanks’ Sometimes

Back in November, Virgin released their hyped up iPad-only magazine, Project. $2.99 for the inaugural issue put it on par with the cost of a traditional magazine, but still wasn’t enough to peak my interest in trying. For the holidays, … Continue reading

29. December 2010 by Alex Trevisan
Categories: Deep Thoughts, Interactive, Mobile | Tags: , , , , | Leave a comment

Ode to the Angry Birds

Twas a calm and lovely afternoon as those birds enjoyed the weather, No such reason to be dismayed or to point a feather. Alas, the serenity would last no more as creeping in the mist, Lurked a cunning tribe of … Continue reading

02. December 2010 by Alex Trevisan
Categories: Deep Thoughts | Tags: | Leave a comment

The Juggernaut Argument: Would a Tablet Market Exist Without the iPad?

With competition starting to flow into the tablet market with Samsung’s Galaxy Tab and Blackberry’s Playbook soon to be available to consumers, I can’t help but ponder a simple question: Would the market for tablet’s exist if it wasn’t for … Continue reading

11. November 2010 by Alex Trevisan
Categories: Deep Thoughts, Mobile | Tags: , , , , | Leave a comment

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