Sh*t Creative Directors Say

People say things. Then one day someone makes a YouTube video of it and the floodgates open. Our interns at Tattoo Projects jumped on the bandwagon and came up with one of their own.

If you are in the ad industry, I’m sure you can relate on some level. Those printers are so gosh darn uncooperative.

21. January 2012 by Alex Trevisan
Categories: Advertising, Social Media, Video/Film/TV | Tags: , , , | Leave a comment

Google Shoot View

Google Street View is awesome. I’m constantly amazed by what Google has done with that platform and how 3rd parties are tying in to this. I also think that there are still a ton of possible ideas using the Street View API that have yet to be explored.

The latest project that caught my eye is called “Google Shoot View”. Yup, someone has turned Street View into a first-person shooter.

The concept of being able to walk through real streets holding an assault rifle is cool I guess. I mean, we’ve all wanted to load a couple rounds into the corner bakery, right?

The site is made and executed well. Fortunately, it isn’t more than just walking through streets firing a gun. No damage gets done. I don’t think it should ever go past that point. Shooting at renderings of actual people and buildings crosses the terrorist line for me, even if it is on a screen.

Overall, I like the concept in terms of pushing the boundaries of the Street View API. It’s simple, but it’s a step towards opening up the platform more and more.

What’s next? I’m ready.

12. December 2011 by Alex Trevisan
Categories: Gaming, Interactive, Technology | Tags: , , | Leave a comment

Facebook Stalking Meets Horror Movie

Facebook stalking is an accepted part of Internet culture. Everyone with an account has participated in this tradition at least once. However, there are limits, like not using your Facebook stalking to go on a serial killing rampage. Just wait till they come out with a mashup of Texas Chainsaw Massacre and The Social Network. Freddy Prince Jr. is just waiting for that call.

Much in this regard and with Halloween coming up quick, the folks over at Take This Lollipop have created a microsite that takes Facebook stalking to knew heights.

The premise for the video-based site is that a deranged psychopath is trying to kill you, and is using your Facebook to help. Once you click on the blue lollipop and sign in with your account, you are thrust into watching a classic killer look through your albums and status updates on the computer before he drives to your house with your profile picture printed and taped to the dashboard.

Typical horror movie plot with a cool interactive flair. The site does a good job integrating your Facebook info into a watchable experience, and does make you think twice about your privacy.

It also makes me question why lollipops are so hard to resist. Can we get an infographic on this please?

18. October 2011 by Alex Trevisan
Categories: Interactive, Social Media, Video/Film/TV | Tags: , , | Leave a comment

Context is King

I stumbled across this promoted tweet today.

Maybe it’s just me, but my favorite thing about fall has nothing to do with nicely designed faucet fixtures. I don’t know who thought this one up, but I just don’t get it. Granted, Moen probably isn’t the most exciting company, but they can do better than a generic fill in the blank. A witty one liner. A discount on your next kitchen remodeling purchase. Either of those would have been fine. This one has me a bit baffled.

Context is king, and autumn just doesn’t seem to be the right fit for Moen. However, I did visit the Moen website in order to write this post, and was intrigued by the interactive build-your-own room feature. I’m also sharing this with all of you. Maybe Moen is winning after all?

Beat by a bathroom appliance once again. This just isn’t my day.

06. October 2011 by Alex Trevisan
Categories: Advertising, Social Media | Tags: , | Leave a comment

Red Bull Does It Again

Seasons change, people come and go, but I always know I can count on Red Bull to push the boundaries of what is possible in the air, on the ground, and certainly online.

Red Bull is one of my favorite brands for their innovation and ability to diversify horizontally into various markets while maintaining great form. Past cool projects from them include their augmented reality racing and their street art site.

My latest fascination is a website for Red Bull’s “The Art of Flight” movie. This film documents various snowboarders as they take on some of the world’s most hardcore mountains. There is also a Roman candle drive-by shooting thrown in the mix.

Although the movie looks pretty spectacular in itself, the micro-site is what caught my eye. The background of the site is made up of scenes from the mountain with an artistic touch. The real beauty comes as you scroll down and are taken to the various areas on the site in one fluid movement. It would have been easy to make a mediocre micro-site hyping up the film, but Red Bull went all in and designed a fun user experience.

You win again Red Bull. Thanks for keeping it coming.

16. September 2011 by Alex Trevisan
Categories: Art&Design, Sports, Video/Film/TV | Tags: , , | Leave a comment

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